Founded by – Alex Puglia, Zac Karvoun, and Charles Bongiovanni, Alexkarbon Real Estate are a fast growing inner north/west agency offering a comprehensive selection of property service with a unique and fresh approach to real estate.
AlexKarBon came to us wanting some updated stationery. You know, “maybe some colour panels so it’s not so boring” kind of thing. The brief was simple and all they required was to include their logo. Purpl. Instead put forward a full brand revisit, taking a risk which paid off immensely for the brand.
They had a logo which was to be included but they really needed a full brand revisit, and so without them knowing we took a risk and luckily for us and them it paid off.
The easiest thing about working with this brand was the brand itself. When you first meet with Charles, Alex and Zac, their laughter, banter and fun was impossibly contagiousThe team at Alexkarbon love to push the boundaries and were open to everything we threw at them… Well, almost everything.
Taking a deep dive into their visual brand identity, Purpl. knew that we could elevate their positioning and provide them innovative solutions in doing so. Leveraging off their existing brand, we took stylistic cues from North Melbourne streets paired with a strong creative direction Purpl. push which resulted in a whole new brand experience, a little more than just some ‘coloured panels’.
Rebrand, campaign development and design, outdoor, sales and marketing solution.