Catalano Interiors is a family owned business who have more than 50 years experience within the furniture industry. The business operates across five physical stores, with a driven vision of providing affordable furniture with a clear design sensibility and an emphasis on durable materials.
The business came to Purpl. Agency to develop a new eCommerce website to take their business online. They also wanted a robust digital strategy across social media to drive traffic to their new website, and align messaging across sales and promotions communications, along with customer activations.
We launched a new eCommerce website which was supported by a social media and ATL radio campaign. By conducting a complete product photoshoot encompassing the website catalogue, across creative direction, product styling and post production. Our team designed and develop the new Catalano Interiors website, and still manage the brand’s entire digital strategy and execution.
Product photoshoot, Creative Direction, Digital Marketing and Social Media Strategy, ATL radio campaign media buy and production, Execution and management of sponsored content and customer activations which increased sales and website traffic.