Just like mamma used to make. Understanding new and varying audience behaviours meant that Unilever and Five Brothers needed to test catchments across a wide range of media to bring everyone to the table.
As digital marketing was evolving Unilever needed to test media and messaging alike, Purpl. was asked to create a campaign and brand adjustment that would correlate across print and varying digital advertising including digital banners and dedicated landing pages to promote sales of their new range of Five Brothers pasta sauces.
The photo shoot was a key component to this project as it was important to showcase diversity of the Five Brothers range across all chosen digital and print marketing formats. The range of activity went from landing pages, to in-store wobblers and displays to magazine and digital banner advertising where data was captured across all marketing and used for retargeting and sales purposes. Recipe cards were created and then emailed or direct mailed to the consumer for a further touch point.
Campaign development and design, outdoor, digital advertising, photography direction and website design and development.