Follett & Co. have set the benchmark for real estate services in Brighton and the surrounding suburbs. Director Justin Follett founded the company in 2014 with the goal of delivering a boutique and personal service to an exclusive range of buyers and sellers; from multi-million dollar beachfront family homes to stylish new apartments and grand Victoria Terraces.
Follett & Co. came to the agency with an existing brand identity that needed a modern update. They needed help with listing kits and capabilities doc, which expanded into marketing collateral, billboards, campaign flyers and advertising once we took their brand identity on an elevated path.
Purpl. gave Follett & Co. a true point of difference through the use of strong brand identity and illustrations that amplified their digital channels, spearheaded by the brand’s social media. We managed to reposition them as the top boutique agency within the local Brighton area, of which their target demographic was highly responsive to. The outcome was the successful creation of bespoke brand campaigns across mail, social media and outdoor media.
Marketing strategy, outdoor marketing, publication design, print template design, social media management, property campaigns, print advertising, direct mail marketing, EDM creation and digital strategy.