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231 Chapel St, Prahran 3181
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Hillier’s

Hillier’s

Ernest Hillier Chocolates is an Australian chocolatier. Founded in 1914, it is Australia’s first chocolate manufacturer, and the oldest privately owned chocolatier still in operation.

The Brief

Hilliers need was pretty simple, they needed a brand refresh that would maintain some of the existing heritage whilst appealing to a younger demographic across all of their products and marketing to help them gain shelf space in one or more of the main food retailers.

The Outcome

Hilliers hit the shelves in Coles, Woolies, David Jones, Myer and Harris Scarfe for Christmas that year followed by the inclusion of their bread and butter products such as scorched almonds and the big red box. Needless to say that with great success comes great amounts of chocolate and the team at the Purpl. had to start personal training at lunch time just to drop a few KGS.

Hilliers has now approached Purpl. for a new website so check back in a few months for an update.

We did

Rebrand, campaign development and design, social media management, website design and development.

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Client:

Hillier