Needing to grow the sport in a hurry, the Australian Lacrosse Association approached Purpl. to help create a fun and energetic brand style that works across the demographics of students and teachers alike. The aim was to improve the overall footprint of lacrosse in the Australian sporting landscape.
The Australian Lacrosse Association (ALA) has recently been recognised as one of the most forward thinking and innovative sports by the National Sporting Foundation (NSF) due to its hard work, dedication and willingness to improve all areas of communication. The Teaching App concept has been chosen as a key area of interest and ALA and Purpl. could be further involved in collaboration with other sporting bodies and the NSF. QuickStix continues to grow at a rapid rate across Australia with a growth rate of 300% pa.
Strategy, naming, brand creation and design, website design and build, web app design and build and photography direction.