In November 2016, our business partner the JB Hi-Fi Group acquired The Good Guys. Founded in 1952, The Good Guys is a leading retailer of home appliances and consumer electronics to the Australian market, with a network of over 100 stores across Australia. Whilst JB Hi-Fi & The Good Guys operate as separate retail offers, JB Hi-Fi Solutions can access retail & commercial products from both brands.
After the acquisition, our full creative services for JB Hi-Fi solutions have been expanded to support The Good Guys with both marketing and internal collateral. We have also provided solutions to implement harmonious co-branding elements, combining the two brands to work together but also to remain as their own separate entities.